Free to deploy. Two percent on flow.
No monthly fee. No setup cost. No per-seat pricing. Counter takes a small share of every booking the agent processes, and nothing else.
No surprises, no lock-in, no hidden tiers. Cancel by cancelling.
What's included.
Counter pays for everything your agent needs to run. You will never see a bill from a third party for any of these.
Hosting and compute
Your agent runs on Counter. You do not need Vercel, AWS, or anything else.
Database
Bookings, customers, conversations. All stored, backed up, encrypted on Counter.
The AI itself
Every Claude call your agent makes is on Counter's account.
A UK SMS number
Counter issues one on go-live and wires it up. You do not need a Twilio account.
Web chat widget
One snippet, pasted into your site. No further config.
Inbound email address
agent@yourcounter.counter.wtf. Counter handles delivery.
Companies House lookups, identity checks, supplier payment rails
All on Counter's accounts.
What you bring.
One thing, and it is free.
A Stripe account
Required, because your customers' money has to land in your bank, not ours. Free to set up. Counter walks you through it on the onboarding call.
Your existing booking system
Optional. If you already use Calendly, Acuity, Square, Fresha or Mindbody, Counter routes through it. No migration needed.
Common questions.
Is there a monthly fee?
No. We take 2% on every booking the agent processes. Nothing else.
Do I need to set up a Twilio account, AWS, a database, or any other infrastructure?
No. Counter pays for and runs all of it. The only third-party account you need is Stripe, because the money your customers pay has to land in your bank, not ours. Stripe is free to set up.
Who pays for the phone number?
We do. Counter issues you a UK SMS number on our Twilio account when you go live, wires it up, and hands it back. The number sits on our bill, not yours.
Who pays for the AI?
We do. Every Claude call your agent makes runs on Counter's account. You will never see an Anthropic, OpenAI, or AI Gateway bill.
What if I want to cancel?
Cancel by cancelling. There's no contract, no notice period, no data hold. Your data is yours, and the SMS number can be released or ported.
How does the 2% fee work?
When your agent confirms a booking and takes payment, we take 2% of that transaction. The rest goes to you via Stripe, usually within two business days.
Twenty minutes to a live agent.
Tell our onboarding agent about your business. It configures yours, connects your payments, and verifies your identity, all in one conversation.
Free to deploy. UK businesses only at launch. US and EU coming in 2027.